Search engines like Google and Bing are the
epicenter of paid advertisements. These search engines are worldwide famous and
every social media user knows about them. The advertisement shown on the Google
and other following search engine is a type of Internet advertising used to
direct the traffic to websites.
This type of Internet advertising is basically
known as Pay Per Click. It is also called PPC or cost per click, which makes
advertisers pay to the website owner when the ad is clicked.
With SERP or Search Engine Result Page,
advertisers register an account and create an ad campaign relevant with
keyword. Two kinds of PPC modules used by organizations are Flat Rate and Bid
Based. The prices per click are fixed for content sites; they do not follow the
bidding system. The main strategy is to hit the target market and reach the
targeted audience.
Some of the key names providing such type of services are
Web Management, CS India etc. This
service is an advantage to the advertisers and this strategy in internet
advertising allows the viewers to search different sites while clicking. Facebook, LinkedIn, Twitter and many other
social media sites are the key players of this Internet Advertising and these
social media sites are the best platform to help you reach the exact audience.
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